Download working paper ssrn abstract CASES COURSE . IMATERIALS HARVARD BUSINESS SCHOOL CASE Myomo Getting Sales in Motion In. I late the management team of Myomo a startup that had design a unique myoelectric arm brace for patients w. Iith dysfunctional arms was deciding which of the three sales models. I the company had test to pursue as its sales strategy going forward.
Each model had its own unique merits
The team plann to fully examine each strategy to determine. I how to st get the brace into the hands of those who ne it most the patients and identify which one enabl Myomo to grow. Purchase this case hbr product myomo getting sales in motion . Ian PDF ENG Bosnia and Herzegovina WhatsApp Number List HARVARD BUSINESS SCHOOL CASE India s Amul Keeping up with the Times Amul is an Indian dairy cooperative found in eight months fore India s independence from British rule and own by over three million farmers in the state of Gujarat. It is India s largest food product. I marketing organization selling products including pouch milk cheese butter ice cream and infant food through a million retailers across the country as well as ing the market leader . Iin almost all the categories in which it operates.
Maul is well known among Indian
Consumers for offering high quality products at reasonable . Iprices and runs a highly popular advertising campaign that spoofs current events.s dollar for Romania Phone Number List milk compar with to typical in some Western markets. Amul s cooperative dairy model has en replicat across several Indian states thereby helping increase the incomes . Iof million farmer families across the country. However despite its success Amul is ginning to come under increasing pressure. Multinationals like Nestlé and Unilever are increasing their . Ipresence in India and competing fiercely with Amul in value add products like yogurt.
