What is it: Content marketing is a discipline that became popular along with the concept of inbound marketing, and which, at least in our opinion, works in practice as a sub-discipline of SEO. Inbound marketing , as you know, involves reversing the traditional logic of outbound marketing , where companies focus on their products and solutions and us mia channels to propagate them. Naturally, the outbound approach limit the potential for results, as a large part of the public in any segment (around 90%) is not looking for that solution. However, most of these potential customers have pain points that the company’s solution could solve. Inbound marketing is anchor at this point. He advocates that companies should address consumers’ pain first, starting the relationship there. And once the conversation is establish and the pain is explain, get into the merits of the solution. As you can imagine, content marketing is one of the pillars of the Inbound concept.
Reversing the traditional logic of outbound marketing
This is because it involves understanding the company’s audience, categorizing their pain points and producing content (texts, videos, images) focus on these pain points, in order to start a relationship with potential customers and direct them (or not) to the solution. In any case, as we mention when addressing SEO, content production is one of the pillars for achieving organic positions. Therefore, although the content produc by the company can be promot to gain visibility in other ways (via email or social networks, for example), our understanding is that the main purpose of content marketing is to generate visibility on Google and bring organic visits to company websites. 6.2. What is the objective: In more special data general terms, the main objective of investing in content is to engage with the user. After all, the purpose of these texts, images and videos is to start a relationship with the public.
In more general terms pillars for achieving organic positions
However, within the context of SEO , we understand that content production has the same focus as organic positioning routines , that is, it must generate indexing on Google and organic visits. Our recommendation is that content marketing should not be consider separately from other SEO routines, which would be website optimization and gaining backlinks. 6.3. When to invest: Investment in content can be interpret in other ways, considering formats such as videos, infographics, audios, among others. If we go into this, the content itself could bring different results and also have different focuses, including branding, commercial support, etc. However, we understand that, in Phone List Forum the context of digital marketing, the intention of producing material to place on your website is to bring visitors to that channel, and transform them into business opportunities.
