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what is it and how can you apply it in marketing

When we talk about the creator economy, we are referring to the set of income that a content creator gets thanks to the content they upload to the internet, in whatever format, and other types of activities related to their facet as creator. In this way, monetization can come from different sources: From the very platform where he develops as a creator. Of collaborations with brands. Directly by the followers. How did the Creator Economy come about? The possibility that a creator economy exists is due to the evolution of technology, specifically mobile phones, cameras, computers, internet connectivity, etc. However, what marked a before and after, increasing the possibilities of income for content creators, were social networks .

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They were the ones that boosted the visibility of Bulk SMS Nepal the creators and the ones that made it possible for them to make a living from it. What platforms are the most used? Instagram is the social network that leads participation in the creator economy, as there are more than 30 million creators on the platform, 500,000 of whom work full-time in this area. For its part, YouTube ranks second with more than 12 million creators, followed by Twitch with 2 million. In addition to these, we also find other platforms with a large presence of creators, such as TikTok, Only Fans, and Patreon, among others. How content creators monetize their work (and how companies can take advantage of it) Advertising revenue shares This monetization model is the one that is carried out on YouTube .

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Why the future of the Creator Economy

Content creators upload videos to the platform and Phone List Forum ads appear in different parts of the videos. The amount of advertising displayed on them influences their remuneration on the platform. For their part, companies can take advantage of it to advertise and carry out their own marketing strategy. sponsored content It is very common in social networks that do not offer compensation to their creators for the content uploaded, as is the case with Instagram . Unlike the previous case, where the platform is an intermediary between the creator and the company being advertised.

Here the companies agree to sponsor the content directly with the creator. This form of remuneration is widely used by companies that practice influencer marketing . Typically, the content creator uploads their content as usual, but spends some time talking about their sponsoring brand. product placement It is similar to sponsored content (sponsored content). But in this case the content creator does not dedicate a space of time of his content. To talk about the brand and then continue with his content. But the product in question is part of the scenario of the video. Photography or text so that the public can see it during. All the time they spend enjoying the content. It is common to see it on Twitch live broadcasts of great streamers.

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