I lieve corporates should simply brainwash themselves from thinking that good des goodwill and that society would appreciate your corporate social responsibility . So should corporates still pursuing CSR Personally I much prefer the concept of sustainability over CSR since sustainability doesn t imply altruism or charity.
Corporates are doing good cause
By sustaining others community environment staff etc they are indirectly sustaining their own businesses and futures. And perhaps they won t feel as bad if negative publicity hits. ANONYMOUS Two quick points The idea that a good company has to a great community servant or serve what is deem to socially responsible in many cases works Spain Phone Number List against their primary mission which is to a profitable growing concern. The second a company decides to do activities that do not further their primary mission then they are sub optimizing their opportunity. A good example is the company who donates X millions of dollars to a specific cause. Those dollars are coming in lieu of potentially new employees or pay raises or capital equipment or investments in growing the business. If a company does get into a charitable endeavor it should ti to their core business.
A good example of this
The work that Integra Lifesciences do with the Children s Neuro Foundation. further Integra s broader business mission and it puts Integra into the proper light Lithuania Phone Number that other marketing dollars would fail to do. SAM HEFFNER MBA RETIR Press coverage may a convenient method for a researcher to use in measuring public goodwill but I do not think it is a reliable one. Surely the newspaper reading public is aware of the biases that unfortunately characterize newspaper reporting these days. I apologize for calling you Shirley.
