I pee. I’m sorry, you know that my delete key is broken and, although I’m inspired (more or less), this writing while dancing together (ankles close together) and moving the chair from one side to the other, well, of course not. The content Hey, I’m coming now. That’s it. Oh really? How do you know he was fast? Shall we continue, please? Come on! Think about the situation in which you want to sell a product or service. You have managed to find the perfect idea to build the Lead Magnet, that valuable content that will help you attract more and more subscribers. But, even so, there are points where you must have another type of content (or value) : The reactivator.
What happens if even after
Therefore, signing up to receive that fantastic ebook, the subscriber doesn’t even open the email or click on the download link? In that case you will need a good excuse to remind him, to prevent him from freezing. Do you agree? In this case, it is a very good option executive data to use content that brings up the consequences of not continuing forward. Now we will see an example. The consolidator. Read it carefully, come on, we’re cool…
Going directly to offering you services or products as soon as you download the Lead Magnet can be too aggressive. Users, potential clients, are already accustomed to this practice and expect it. Therefore, in many cases, the second email after downloading the ebook is usually the one that receives the most unsubscribes. We have to fight against that by offering a Bonus, additional content that you did not expect and that completes or improves what you have obtained.
The content way we make
Therefore, The feeling even more positive. Remember that details are important. The matchmaker. At a point where the relationship with the Lead is good, that we see that we have had a positive impact, we can offer them an even more direct deal, a value offer. At this point we can be more Phone List Forum commercial but always try to maintain the philosophy of “adding value”. This content is important. A simple example Can we see a small example of how we could organize this content? Come on, I’ll tell you a little idea that is maturing: Lead Magnet: Guide to be successful in your Outdoor Advertising campaigns . Valuable content that reviews the benefits of Outdoor Advertising and provides advice and concepts necessary for any campaign to be successful. Reactivator: Study of Advertisers in your city.