It s important to have reasonable expectations about the consequences of that engagement and hopefully that makes it more sustainable over time. In other words while doing good may its own reward sometimes it may the only reward. It s up to each individual company to decide whether that is enough. COMMENTS HELENA ANCOS CSR CONSULTANT PROFFESSOR.
There seems to consensus
That corporate reputation is an intangible asset that holds potential for business. This is not the case with the methodologies us the variables select and especially with regard to the alleg causal link tween corporate reputation and social responsibility. In a society where structures are less and less vertical and increasingly network where a more holistic Mexico Phone Number List perspective is taken and the public is more ucat about the financial social and environmental impacts of firms the results provid by corporate reputation studies are ing call into question by some business practices. In the opposite sense some companies seem to immune to the negative perceptions of their stakeholders. Several colleagues open this debate a few months ago in a series of articles Schumpeter from The Economist.
What s in a name Why companies
Should worry less about their reputations y su limitada visi n de la reputaci n de las empresas and its sequel La mala reputaci n de la reputaci n corporativa a vueltas con Schumpeter y otros blogueros and Antonio Vives with several articles including Reputaci n como fin o como resultado de la RSE . I refer to all of them due to their undeniable Japan Phone Number interest. However I will summarize the context of this discussion in the words of Antonio Vives whose thoughts are in line with the thesis of the Blog in The Economist Reputation is not synonymous with accountability.
