In fourteen years after the introduction of the first quartz watch mechanical watches along with the Swiss Jura community of watchmakers who built them were thought to dead Landes . Unexpectly however by the Swiss mechanical watchmaking industry had re emerg as the world s leading exporter in monetary value of watches.
Using qualitative and quantitative
Analysis which I apply to a wealth of data I show how changes in product organizational and community identities associat with a legacy technology can reconstitut to reconfigure a field. My findings highlight that three mechanisms identity Morocco WhatsApp Number List claims leadership and framing i.e. temporal linguistic value are core to explaining field re emergence. Although new or discontinuous technologies tend to displace older ones legacy technologies that are seemingly dead can re emerge thrive and even co exist with newer technologies. Building on these results I draw out theoretical and empirical implications that focus on the interface tween technological shifts and identity change at multiple levels.
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