In the case of the Swiss for example they were no longer competing against the Casios and Seikos of the world but rather creating a new market for luxury watches. Fashion orient Swatch watches with quartz technology compar with a mechanical watch.Another example fountain pens.
The industry sold approximately
A million units in . Sales then plung to million units by due to the rise of the ballpoint pen. But in annual sales of fountain pens had rebound to almost million units. The reason Fountain pens were now market not simply as utilitarian writing implements South Korea WhatsApp Number List but also as nostalgic fashion accessories. As such they were not really in the same competitive market as ballpoint pens anymore. The question comes whether you re competing on the old terms or on a set of new terms Raffaelli says. And what I m finding in industries that successfully re emerge is that they refine their competitive set the group of organizations upon which they want to compete and the value proposition that they send to the consumer.
Lately Raffaele has turn his focus
Toward bookstores. A few years ago it seem like mega chains like Borders Books might squelch independent bookstores. What happen instead was Indonesia WhatsApp Numbers List that online booksellers squelch Borders which had shutter all of its super stores by . reemerging. In the American Booksellers Association had a memrship of some stores. By that numr had plummet to . But the numr has reviv a bit to today. While Borders was competing on price Raffaelli explains the independents were forging a renew competitive identity. Fashion orient Swatch watches with quartz technology compar with a mechanical watch.
