Download working paper hbs faculty Publication Files ad c fa df e a cbbf.pdf pdf BYOB How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment pdf By Karmarkar Uma R. and Bryan Bollinger ABSTRACT—As concerns about climate change and resource availability come more central.
In public discourse using
Reusable grocery bags has en strongly promot as an environmentally and socially conscious virtue. In parallel firms have join policy makers in using a variety of initiatives to ruce the use of plastic bags. However little is known about how adopting reusable bags might alter consumers in store havior. Using scanner panel data from a single chain and Honduras WhatsApp Number List completely controlling for consumer heterogeneity we demonstrate that bringing your own bags simultaneously increases your purchases of environmentally conscious and indulgent honic items. Supporting these effects we use experimental methods to demonstrate that participants who imagin shopping with their own bags are more likely to spontaneously consider purchasing chips or dessert items and indicate relatively higher willingness to pay for foods in these categories as well as for organic foods.
Furthermore we show that
The impact on organic and indulgent items is dissociable in a manner dependent on the consumers motivation for bringing bags. These findings have implications for decisions relat to product pricing placement and assortment store layout and the choice Austria WhatsApp Numbers List of strategies to increase the use of reusable bags. Download working paper hbs faculty Publication Files a e a a ac e d f.pdf pdf Stepping Stone Stopping Point or Slippery Slope Negotiating the Next Iran Deal pdf By Senius James.
