What is the objective: The basic objective of SEO is no different from sponsor links. The idea here is to generate visits to the website. The difference is how it is done. In the case of paid mia, your company rents authority from Google. In organic search, you build this authority and gain a reputation with the search engine. Ultimately, the main objective of SEO is to ensure more conversions at a lower cost. Since, in this case, your company does not pay for clicks. In practice then, organic positioning work mitigates the growing cost of sponsor links, rucing dependence on authority rental. 5.3. When to invest: Due to its relative complexity and ne for long-term focus, SEO is not always applicable to every company. In general terms.
Does the company have a structure
How to measure the result: If we look at the technical field, there are several points that can be monitor and measur when we talk about organic search: index pages; index keywords; positions achiev; earn rich snippets; keyword traffic; organic traffic per page. However, for decision makers, what really matters is: organic traffic; organic leads. So, good SEO work will have many technical nuances (no different from the other digital marketing actions mention here). But what the company actually nes to Latest database measure are how many visits the SEO work brings to the website and how many business opportunities (leads) are generat from this. 6. Content Marketing Content Marketing 6.1.
we talk about organic search: index page
To consider this investment , you must think about some questions: Does the company have short-term sales anxiety? Is it possible to reconcile investment in sponsor links (short term) and SEO (long term)? Is there already digital maturity (a good website, good positioning)? Does the company have a structure (marketing professional, marketing budget)? If your company wants to grow and have longevity, investing in SEO will always make sense. But it nes to be prioritiz and maintain at the same time , because the return Phone List Forum takes time. So if you want to ruce the cost per acquisition, gain online authority and not completely depend on paid mia, SEO is a necessary digital marketing action.