After all it s not news when a company with a bad environmental record is report to have en negligent it s more notable when a good company screws up. But if the insurance argument held true then greener companies should at least see more favorable coverage when spills occur with the mia ing more likely to attribute them to chance or bad luck than negligence or malfeasance.
When the researchers ran the norms
hey found evidence to support the first part of their hypothesis greener companies did receive more coverage for spills. A one point increase in the Environmental Strength score result in a to percent greater chance that a spill would cover. Surprisingly South Korea Phone Number List however they also found that companies with the lowest CSR scores were more likely to report in the press when they had a spill. Both the leaders and the laggards experience heighten mia attention says Orholzer Gee. We didn t anticipate that. To explain why companies with a poor CSR record make a convenient target for the mia the authors turn to sociological studies.
These show that readers like
Unexpect news—explaining why accidents at the greenest companies were widely cover—but those same readers also find comfort in stories that conform to already held liefs. Therefore readers might find interest in an oil spill by a company like BP which for Ivory Coast Phone Number years portray itself as a leader in environmental concerns but they might also find interest in an oil spill by ExxonMobil demoniz by some for its environmental lapses. meanwhile receiv a pass since their neutral rankings don t fit into an easy narrative. “A CSR POSITIONING THAT SAYS EITHER YOU ARE ALREADY FANTASTIC OR YOU ARE TRYING TO FANTASTIC IS A RISKY POSITION” To test the second part of the insurance hypothesis—that companies with higher.
