Raffaelli descris this strategy in terms of coupling an initial strong coupling of product and organizational identity a temporary de coupling from both the old technology and original identity and a subsequent re coupling with the old technology—but with a new organizational identity. A few years later mechanical watchmaking was back in vogue.
Now under new ownership
Zenith realiz the ne to revisit the old technology which fortunately for the owners had en hiding in a sh all along. At that point this old employee returns and says I preserv all the dies and technical drawings and I will reintroduce them to you Raffaelli explains. The lesson for managers is that leadership as a catalyst for re emergence has to take place not only Slovenia WhatsApp Number List at the industry level and the organizational level but right on the factory floors. Raffaelli descris the watch collectors and the old employee as institutional guardians who encourage preservation of past technologies and traditions in the face of change. These guardians serve as a counterbalance to institutional entrepreneurs who push for organizational and industry change at all costs.
He maintains that both are necessary
Successful re emergence what he calls identity ambidexterity—holding on to the values and capabilities of the past while at the same time recognizing the India WhatsApp Numbers List ne to adapt to the future. A lot of companies fail cause they cannot do both things simultaneously he says. Here we have an example of a whole industry that manag to do both and to navigate a comeback. Refining Competition Refining an industry s value also means refining the competition Raffaelli says. And in order for a technology to resurge the whole industry must do that.
