Now if we consider the main reputation assessment and . Imanagement models Reputation Quotient Rep Track MERCO The World s Most Admir Companies and the World s Most Respect Companies we find that there are no uniform standards in the selection oreputation instead of reputation indexes If reputation is a question of responsibility and falls within . Ithe issue of f variables or in what groups to survey or the inputs . Ithat are taken into consideration. It is true that rules are set down for weighting the different categories of stakeholders survey and for the weight given to.
The different dimensions
Analyz but these corrections are often not explicit in. I the various models MERCO is an exception . Furthermore What is the order Is weight first assign to each of the dimensions analyz or to the strategic prioritization of the stakeholders of each company . IIn the case of Rep Track it is explain on its website that seven dimensions are consider and Inside of each dimension lie specific attributes that can customiz for clients in order to allow for Lebanon Phone Number List program and message ready analysis . If this is so the result is reputation indexes. Ithat are impossible to compare and tailor to the nes of each company. Can we then speak of a unique . Isustainability and is not just part of the communication strategy is it a contradiction or not to measure the perceptions of our stakeholders when there is no proper stakeholders management policy first.
In short if reputation is going to
A mechanism for self evaluation and improvement and not merely . Ia communication tool should it not align to what we want our relationship with stakeholders to and thus set the indicators accordingly In my article Stakeholders in Search of an Kenya Phone Number Author about genuine stakeholder management by firms . Iand even the relationships among themselves. Another interesting issue is what Pizzolante calls the traditional mistake of giving great importance to what people say about the company and not focusing on why they say it and repeat it.
