If we start from this premise the fact that we all have our own encoding system means that communication strategies will have a key role. Or as Villafa e states For reputation to a value driver it should manag and communicat. But how do we build reputation Or rather what is the relationship tween reputation and a firm s activity This is precisely what this article and the comments that follow deal with encoding and communication strategies.
The image or reputation of
A firm stems from perceptions that may collective but may compos of images that come from different parts of the corporate entity. As Italo Pizzolante says en La Geometr a de la Comunicaci n Empresarial When we dig deeper into the analysis of corporate image and rememr that the image comes from perceptions that may collective and that corporate Turkey Phone Number List comes from the Latin corpus body that is the sum of the parts of the company we realize that each one of these parts makes up by themselves images in each of the different audiences. The team that works at the Financial department creates perceptions in the financial sector and suppliers among others.
Manufacturing and Distribution team
The consumer the Management staff… in the government the competition and the community and the staff at the plants in the neighbours among many other audiences. of the company as a whole are IMAGES and each public may perceive and thus Kazakhstan Phone Number maintain a particular image of the organization. These are publics that as a result may have different and even contradictory views of the same company. In short one of the key challenges is to get a reputation or image that adequately brings together these different perceptions to achieve a reputation that is truly align with the reality of the company.
