Digital Marketing , News Share Online consumption trends in generations Z and Y More and more people are connect in the online world , whether for shopping, consultations, social networks, among other actions. But what do generations Z and Y most seek in this world? What is most important to them? To understand consumption trends, the “ Young Transformers ” study was carri out with 1,200 young people from generation Z and Y, by the Center for Standard Intelligence (CIP), in partnership with MindMiners. When questioned about the importance of owning some good, the house was with 94%, smartphones with 90%, notebook with 79% and car with 74%. What are the preferences of generations Z and Y The consumer behavior survey was carried out with young people.
However the use of the internet is more for
media and social networks, Online consumption trends where the consumption of online videos stands out. Of these, only 47% use internet banking, however, 35% do not use their cell phones for bank transactions and 39% do not feel completely comfortable websites and e-commerce. It is Austria Phone Numbers List worth mentioning that young people who later reached adulthood are part of generation Y , while generation Zstill very dependent on parents. That is, the consumption trends of the two, in relation to purchases, are always considered with great caution. Generation Y went through the digital transformation, but generation Z was born into it. There is still a lot to change! Insertion in the digital world Now is the time that hits people’s consciences: 48% of those interviewed admitt that they spend too much time online.
Mean while would rather read
printed book than a digital one. In consumer behavior when shopping, 56%are influenc by real consumers and only 8% by digital influencers. Which is a relatively low number for a generation that always follows them. Oh, and during the purchase, 61% would rather consult their cell Phone List Forum phone than a salesperson in the store. Even knowing that they are going to buy the product, 79% search on websites and social networks. And The sharing economy industry in Gen Z is having a positive impact on the world, according to at least 70% of respondents. This is due to the ease and practicality, in addition to the great cost/benefit that the shared economy provides. For 56% of them, people will soon consume much less and share much more. This ranges from personal items to shared spaces such as coworking. Did you like the consumer trend survey.