Getting a new customer is an important event for any foreign trade factory/foreign trade company/foreign trade SOHO. It is also important to make full use of this event. You can make customers satisfied with their choice through a new customer welcome email.
This communication can help:
- As a formal introduction to your business
- Thanking customers for their purchases
- Assure your customers that they will get value from your product/service
- Let your customers know how to use your product/service
- Start a good business relationship by sending a welcome email
Generally speaking, a new customer welcome email is a great opportunity to make a first impression and provide customers with all the information they need. This will set the tone for your future relationship with your customers and encourage more engagement by establishing a two-way communication channel.
Are you unsure how to write a new customer welcome email? RedBrick has prepared four new customer welcome email templates for you. In addition, we also have some tips and suggestions to help you write a professional and elegant email.
01
How to write a professional and elegant new customer welcome email?
Here are 6 tips and tricks for your welcome email:
1. Decide on the tone and format
You should stick to your company’s consistent tone and style. If you’re a cool startup, using formal language in your new customer welcome letter may not be appropriate, and if you’re a traditional, established business, using a trendy or playful tone may not be appropriate.
In addition, you have to decide whether to use email or paper letter. Nowadays, most communication is done by email because it is faster and more convenient, but a formal letter can add a sense of authority and care to high-value customers. However, considering the special nature of international trade, it is recommended to use email.
2. Choose who will send the welcome email
Sometimes, the welcome letter will be signed and sent by a senior executive (such as the CEO); other times, the welcome letter will be sent by the client’s designated account manager.
Who sends it influences the content: an executive might focus on the company’s overall vision, while an account manager might talk about the business by requesting a phone call or referral to a resource.
3. Avoid exaggerated language
Formal phrases like “we’re honored you chose us,” “we’re privileged to have you,” or “esteemed customer” don’t sound genuine. You can choose more sincere and gentle phrases, such as:
- “Welcome aboard”
- “Thanks for choosing us”
- “We are committed to providing…”
- “Looking forward to knowing more about your company”
4. Reiterate your value to your customers
This helps customers feel like they Chinese Overseas Africa Number Data made the right choice by choosing you.
This actually uses a consumer psychology (Post-Purchase Rationalization), that is, the tendency to convince oneself that the purchase behavior is worth the money through rational arguments. After the purchase, the previous purchase decision is rationalized, even if the purchased product is too expensive or has defects.
So in your post-purchase messaging (like on web pages and in emails), use more positive words to indicate that this was a successful purchase, thereby reinforcing your value proposition.
5. Share your account manager’s contact details and invite your clients to ask questions
Your emails should include phone numbers and email addresses that customers can use to contact you or their account Bulgaria Phone Number List manager. Encourage customers to use these contact options to ask any questions they have.
6. Provide useful resources
You can also include links to videos or web pages that can help the customer. If appropriate, you can also include written material in the letter. For example, if the customer purchased a machine, you could include the product specifications or awards.
