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ccording to Elsa Punset, creativity is the ability to find intelligent solutions to many problems . Inde it is like this: day by day life presents us with small or large conflicts that we solve with creativity. However, some people ne creativity as a work tool and this requires a greater demand for creative solutions; as in the case of artists, architects, creatives from advertising companies, among others. And fac with this great challenge, of being “more creative” than others, how can we achieve it? For this, it is important to keep in mind that one of the fundamental traits in the development of creativity is divergent thinking ; term coin by Guilford, who stat that this type of thinking allows us to find many answers or opportunities for development to the same situation or problem.

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 This arises spontaneously and fluidly, in short periods of time and serves as input to convergent thinking, which is responsible for analyzing, structuring and organizing these ideas to be appli in the effective solution of a given problem. To better business email list understand the idea of ​​divergent thinking, the story goes that Thomas Alva ison had 999 ideas before inventing the light bulb. That is, the solution does not come on the first try . There was a process that began with an “explosion” of ideas, which were analyz, structur and organiz in a way that allow a solution to the problem.

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 So, there are no magic formulas to develop creative thinking, but constant training is necessary, and even more so if it is your work tool. To understand the idea generation process, Robert Dilts, a creativity expert, analyz the genius of Walt Disney and determin a model bas on three phases: Dream Phase, answers Phone List Forum the question: Where can we go? (this is the moment when you should let your imagination fly, the moment to dream, to invent). Realistic phase, guid by the question: How can we get there? it is time to think about how to achieve the dream or dreams rais in the first phase.

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