Since I don’t want to get too involved with this article, since I have to buy a suit, let me explain to you, in a rough way, what we are talking about . In recent weeks (almost months) I have been helping quite a few companies set up Email Marketing systems with a certain degree of automation that help them maintain more fluid communication with their potential clients and try to “favor” them (nooooo, not force, just help or favor) that steps are taken forward in the conversion funnel. The system consists, as you have already heard from many, of generating highly valuable content, known.
As Lead Magnet
That attracts new subscribers and that you can use to promote like “Download this super guide for generating super guides for free . ” Now you understand me. However, stopping there would executive email list be providing a very limited vision of the possibilities of current Email Marketing . Before, when the saying “the money is in the list” was born, it was enough to fatten it up to progressively increase sales. Now we have to go a little further. With new subscribers, with those potential customers, you will have to do classification and maturation work (known as Lead Scoring and Lead Nurturing ) to help them on their way through your conversion funnel until, finally, they become customers. However, all this is enough for an entire book so we, for this post, are going to simplify it into a few logical steps : You subscribe.
I welcome you and give
You the promised gift. After a while, I will contact you to. Offer you a pre-sales consultation and help if you need anything else. In this consultancy or help I will try to Phone List Forum convert you into a client. How about? Did you like it? Does it seem logical to you? Well, this, although. Much better than the simple “hey, check the list and I’ll send you offers to you” till has some gaps . That’s why I’m going to tell you what you’re going to need. To generate to improve that communication and that process. very happy! Yes, because I have been a finalist in the La Verdad Web Awards. And doubly so! In the Company Websites category with the new. Grupo Graphic website and in the Personal Blogs category for this, humble and always yours, blog .