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Artificial intelligence yes but not now

We have been talking for months about the advances in generative artificial intelligence , the uses of ChatGPT, the images that Midjourney, Bing and the rest of the tools that are emerging can generate. Investment funds and companies are investing heavily in artificial intelligence, but the reality is that they are not very clear about what uses they are going to give it. The goal is to arrive first. I recently wrote an article trying to calm things down regarding artificial intelligence , but I want to reflect especially on companies. Artificial intelligence has come to intensify, even more so, the general tendency to want everything now, at a good price and with good quality. The famous good, pretty and cheap that we have wanted so many times and have so few achieved.

Generative artificial intelligence is going to reach companies whether we want it or not

It is clear that despite these initial problems, generative artificial intelligence will end up being implemented in our daily lives in one way or another. We must create the framework where we can carry out the necessary tests to find the contribution of real value to our business , without putting its operation at risk. I am thinking especially of large companies, I see this approach as distant for SMEs (especially the smallest ones). They still have problems understanding and correctly applying some of the most category email list basic topics of digital marketing . For this reason, I believe that the most appropriate approach for companies is to move forward and experiment until they find what really adds value to them. In my opinion we are not at this point yet.

What can't ChatGPT beat us?

When generative artificial intelligence evolves, the quality of its content will be very high. It will allow us to generate high-quality basic content. We can take this as a fact. The quality of ChatGPT content can never replace the brand reputation generated and the relationship Phone List Forum created with its clients. No matter how good the content, the focus, the soul that a brand (person or company) brings to its creation and the relationship it has with its audience, it cannot be equaled or surpassed by artificial intelligence. You can generate 80% of that content, but it is in that remaining 20% ​​where the real contribution of value lies .

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