Guide to developing a multilingual Social Media strategy

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Do you know how to develop a social media strategy in several languages? How should we present our Social Media plan in languages ​​other than our mother tongue? What fundamental points do we have to focus on? That is the crux of the matter and that is also the objective of this article that we have prepared to help you reach other countries with your online project. According to a recommendable report by IAB – Interactive Advertising Bureau – Guide to developing in 2016 more than 15 million Spaniards between 16 and 60 years old.

Used social networks

In our country : Facebook, Twitter, Instagram, Google Plus, Linkedin, YouTube or Pinterest … It is clear that the implementation of digital communication company data in our country is going from strength to strength and the acquisition of potential clients and consumers through social networks has gone from being a project to being consolidated as another reality, a marketing activity that, according to This same report influences the purchasing decisions of no more and no less than 65% of Internet users. Seeing these figures, it is not surprising that many Spanish companies that have already proven the effectiveness of following a Social Media Plan are encouraged to experiment in other countries .

Guide to developing think

We simply have to translate the content we publish in. Spanish into English, French, German or Mandarin Chinese. Big mistake. Okodia translators have been Phone List Forum translating web content for. Many years and, from experience, we can tell you that clients. Who decided to duplicate their SM strategy in other countries. Without knowing the typical profile of their future clients. Their tastes, consumer trends, customs, way of relating, sense of humor, language, etc., they simply… failed. Therefore, today we have a special guest, Okodia , who will talk to us about how we can create a social media strategy in multiple languages. I hope it is useful to you.

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